Top Twos-Day: The Fab Four Social Networks?


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The quad, Facebook, LinkedIn, Twitter, and Google+ are on top of the world! Do you know what’s behind the success?

Facebook recently apologized for playing with our emotions in a social experiment. How did that data change your posts? Full story at the Wall Street Journal…

But is that anything new? Manipulating through advertising? I think not.
Business Insider recently peeked behind the curtain at HUGE, a digital marketing company. You won’t believe how much thought and time they spend on 140 characters. More…
Over at LinkedIn, you can now generate posts and add content. Think of the possibilities: finally light, but are you sure? Pop over to Jeff Bullas site and read about creating content…

Who’s watching the data? Google+ is part of the large conglomerate. Data collection and artificial intelligence. Worried yet? Nah, back in December, when Google purchased Deep Mind, an AI company, they signed an ethics agreement. Details…

Bottom line, pay attention to your social media accounts: they matter! Whether you are a writer or mom-blogger, an artist or entrepreneur, you need to reach your target audience. But you don’t want to compromise your online reputation. Do your research. Discover how you can best use these tools and stay smart. If not, step aside, the AI’ers are on the move!
More Top Twos-Days…


8 thoughts on “Top Twos-Day: The Fab Four Social Networks?

  1. Important last paragraph. People need to project into the future and consider how what is being put out on social media today will impact their lives/careers in the future. Long term view is difficult with technology and it’s use changing so quickly

    Concerning that the FB “research” manipulation was funded(tax dollars) by the Dept of Defense and connected to the Pentagon’s “Minerva Initiative”.

    Interesting piece from the UK Guardian: The Minerva Initiative/ FB study

    “(It) provides ‘funding to universities to model the dynamics, risks and tipping points for large-scale civil unrest across the world.’

    In other words, the DoD wants to master how to predict, prevent, manipulate, control, and even instigate mass civil unrest. It wishes to do this by developing “operational tools” related to “social, cultural, behavioral, and political forces.”

    The initiative seeks to provide authoritative knowledge on “social movement mobilisation and contagions”. Social networks including Facebook and Twitter are highlighted as key indicators in the research.

    It has been noted that within the official credits for the controversial study recently conducted by Facebook, Cornell University’s Jeffrey T. Hancock is listed as an author. Hancock is also listed on the Pentagon’s Minerva initiative website, where it is noted that he received funding from the Department of Defense for a study called “Cornell: Modeling Discourse and Social Dynamics in Authoritarian Regimes”.

    The section of the website devoted to that study includes a visualization program that models the spread of beliefs and disease.

    This is not the only connection Cornell University has to the Pentagon civil unrest study. There is a second project listed on the funding page of the Minerva website entitled “Cornell: Tracking Critical-Mass Outbreaks in Social Contagions”.

    Does this mean Facebook and social media isn’t just for families, friends and smiles anymore? Some people can suck the fun out of anything.

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