Perhaps you’ve seen the same data I have about online promotion and the importance of marketing.
Some of this sound familiar?
Destination aids distribution.
Create compelling content.
Mimic market models.
And then there’s the mantra: Show, don’t tell. As writers, we are supposed to market our work, create a platform. (Another bee whizzes by…)
The irony of it all is painfully time-consuming. We’re required to have an online presence: Twitter, Facebook, Instagram, Pinterest, etc. even before selling that first book!
So that brings me to a couple conclusions. With self-promotion, we do have to spend a certain amount of time telling. And with telling, we have to be focused, with time and message.
A filmmaker recently shared this three point punch with a group I was in, “Tell them. Tell them you’re gonna tell them. Then tell them you told them.”
Promotion is not for the shy. I would love to hear how you answer these two questions: tell us what and why:
How do you honk your own horn?
What platform has worked for you to share information with your audience?
Maybe we can build a buzz, beginning today.