When you think about your book, you need to know who your audience is and where to find them.
Marketing Books is not for the faint of heart. Nor is honesty the current working policy, so it seems.
Publishers Weekly acknowledges,
“However, it is an open secret in the publishing industry that claims made on galleys and other material for the trade–about everything from first printings to marketing budgets and efforts–can be gross exaggerations.”
What’s an author to do? Stretch the truth?
Since beginning Sunscribe two years ago, it has been my mission to guard writers’ reputations. Something I bring to the table as a writer myself.
This isn’t a giant ad for my publishing company, but a gentle reminder of why it is important to research your options, know your goals and seek advice before signing a contract.
Yes, those are all topics we discuss with our prospective authors, because Sunscribe is an extension of me, and I partner with writers to make their work the best possible, period.
And on my desk, honesty still rules policy.
What do you recommend authors do to market their works?